Knowing Culture & SubCulture

“Culture is having the same pattern thinking and share values.” (Singh & Pereira, A, 2005) “Culture is communication, communication is culture.” According to Texas A&M faculty. Dr. Butler states that “Culture is what people do and how they do it” Marketing involves communication and in order for your marketing campaign to be a success you have to come to an understanding of the importance of peoples pattern thinking and behavior amongst their cultures. Yes. Culture…
Read More


Geo Targeting * Localization = Successful Campaign

         The relationship between geo targeting and localization is a marriage. Without geo targeting there is no campaign; and without localization; the right lingo will not be displayed for that Internet marketing campaign to be big. A perfect example of geo targeting would be McDonald’s more urban, hip hop feel commercials or what about the rapper Busta rhymes Kia car commercial. Geo targeting and localization can be combined to better serve customers…
Read More


RIP! A Remix Manifesto

The story that had the best compelling illustration of copyright law in the movie was Dan O’Neill, Air Pirates and the Mouse Liberation Front. In the 1960’s Dan O’Neill a cartoonist wanted to turn stretch his freedom of speech so he began to draw the legendary Disney character Mickey Mouse as a drug dealer; the Disney corporation sued Dan repeatedly on claims of it being intellectual property. Disney end up taking O’Neill to the supreme…
Read More


Art & Music Go Together Like Peanut Butter & Jelly

The first piece of art comes from the Mesopotamian settlement of Babylon called the Ishtar Gate. The gate was used during the celebration of a new year; to enter the shrine they called bit akitu. The bricks that were use for this gate were polychrome glaze, and a measurement of the original gate was w15 x h14 x d4 m; it was built between 604-562 B.C. by an unknown artist(s), but the culprit of the…
Read More


Public Announcement vs The Parliament Funkadelic

What led to the dispute in the case of Bridgeport Music versus Universal Music Group was the infringing of a musical composition and sound recording. In 1998 an R&B and Hip Hop group called Public Announcement came out with a song entitled “D.O.G in me on their All Work, No Play album. The catchy phrase Public Announcement was using was first recorded on a track called “Atomic Dog” by the great Parliament-Funkadelic leader George Clinton…
Read More


Copyright Law And It’s Benefits

The reason behind creating the copyrighting law is benefiting society and economic reasons but the two I feel are incentives and to protect an author’s work. Before 1909 author’s works were not copy written so anyone could buyout your material for a set price and make money off it. Stephen Foster one of the most influential songwriters of the 19th century died broke because of no copyright laws then. Julian Sanchez of Culture Magazine insists…
Read More


Mobile VS Computer Interaction

The difference between mobile and traditional computer is the interaction. Traditional computer access is for surfing the web and mobile is for checking email, getting directions, texting, playing video games and looking for e-coupons. This distinction is important to Internet marketing because it gives a different aspect on how to market and advertise to consumers. For mobile marketing you have three different ways to approach it; sms ads, display advertising and search advertising. FairWind Partners…
Read More


Who You Talkin’ To!!!! Rap Diss Songs

Who You Talkin’ To!!!! Rap Diss songs Song Title #1: Who Shot Ya Songwriters: Christopher Wallace Artist: The Notorious B.I.G Album Title: Ready To Die (Re master & DVD) Release Date: 1994/2004 Record Label: Atlantic Records/Arista records /Bad Boy Ent. Chart History/Awards: US 4X Platinum. Certified by RIAA in Oct 1999. http://tsort.info/music/nuq5uq.htm, http://www.allmusic.com/song/who-shot-ya-mt0004111352, This track was selected because it was direct diss track to 2Pac. He was shot at Quad studios in New York City…
Read More


What Is Cross Cultural Marketing By Drac Baldwin

Cross Cultural marketing is marketing on a personal aspect, it is knowing and respecting the differences between you and your peer’s culture; and still being able to come to an understanding of each other’s ideas. Cross Cultural marketing will impact Internet marketing by affecting promotional content. I believe this to be true because in order for your product to sell you want to promote it on a global level; and in order for you to…
Read More


Chase Your Goals, Not Going Gold By Drac Baldwin

So you want to be a artist in the music industry but you don’t know where to start. Some would say, “Start going to different events like SXSW or AC3” or “ email Russell Simmons and ask for a little advice.” What I would say to you is, in order for you to succeed you need to write down your short and long-term goals and follow through. Yes, you could go to the Ascap Expo…
Read More